Luxury Fashion Branding - Trends, Tactics, Techniques - Uché Okonkwo

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“A practical and essential resource for anyone involved in the business of selling luxury fashion. At last, I have a resource to which I can refer people.”
- James Ogilvy, Publisher, Luxury Briefing, United Kingdom

Author

Uché Okonkwo photograph

Uché is one of the pioneer Strategy & Management Consultants and opinion leaders in the luxury industry. Based in Paris, she is the Director & Co-founder of Luxe E.t.c. (www.luxe-etc.com), a Strategy & Management Consultancy specialized in the luxury industry. Luxe E.t.c. is playing a key role in the current re-shaping of the global luxury sector and collaborates closely with luxury brands such as Louis Vuitton, Christian Dior, Gucci, Piaget, André Ross, Burberry, Daniele de Winter, Coty Prestige, Interactive Luxury Solutions, L'Oreal luxury division, among several others.

A regular conference speaker, Uché is also the Editor of the luxury business magazine, Luxe-Mag.Com (www.luxe-mag.com), which provides in-depth analysis of luxury management; and chairs The Luxury Centre at ESC Rennes School of Business, France. She has an MBA from Brunel University Business School, London and a PhD from Ecole Supérieur de Commerce, Rennes, one of France's finest business schools. Her book, Luxury Fashion Banding is the groundbreaking text that addresses the business of luxury fashion from a strategic viewpoint through tracing the origins of luxury fashion, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, e-business, business modeling, the new luxury, customization strategies and best and worst practices. The book has been described as an 'indispensable resource anyone involved in the luxury business' and 'a classic that will be a benchmark for years to come'.

A multilingual who has lived and worked in several countries, in addition to her home, Paris, Uché is the personification of a global citizen. In addition to the business of luxury, she is passionate about design, the arts, aviation and gastronomy.