Luxury Fashion Branding - Trends, Tactics, Techniques - Uché Okonkwo

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“Finally, the business of luxury has received what it has been missing for years, in this book.”
- Christian Jagodzinski, Founder, Villazzo Villa Hotel Group

News & Events

Luxury Fashion Branding - Trends, Tactics, Techniques, will be presented to different audiences at several luxury industry events, press conferences and other occasions. The following are just some of these. Keep an eye on this page for updates.

Global Luxury Forum 2008, Moscow, 8th December 2008
Uché will be a keynote speaker at the Global Luxury Forum, a conference which focuses on luxury in the emerging markets of Russia, China and India. The conference which will also feature senior executives from major luxury companies will demonstrate the strategic approach that luxury companies require to meet the challenges of expanding in these emerging markets.

The Global Luxury Forum will also feature the official launch of the Russian version of the bestselling business book, Luxury Fashion Branding. For more information, click here.

Luxury Please, Vienna, November 21st-23rd, 2008
Uché will be making a keynote presentation at the Business Seminar of the third edition of the Luxury Please extravaganza in Vienna, Austria. This three day exhibition will be an extraordinary platform for luxury companies in the European who seek a strong positioning with the Austrian and international audience. Her presentation will focus on the key strategies required for creating an exceptional expeerience in Luxury Marketing. For more information, click here.

China Luxury Summit 2008, Shanghai, November 11th-12th, 2008
Uché will be making a keynote presentation to luxury executives and the wider business community at the China Luxury Summit, an annual event that focuses on the development of luxury in the Chinese market. Her presentation will explore the paradox of balancing the aspirational quality with the accessibility demand in the Chinese Luxury Market. For more information, click here.

The American Luxury Marketing Council, Miami, 9th September 2008. Fort Lauderdale and Tampa, 10th September 2008.
Uché will be addressing luxury executives and members of the American Luxury Marketing Council at a conference organised by the Council for luxury professionals. The event will explore the several challenges that both American and international luxury companies are facing in the current context of the economic downturn. For more information, click here.

Lux Only Conference, Sofia, 13th June 2008
Uché will be addressing luxury professionals and business leaders as a Keynote Speaker at the Lux Only conference taking place at the Sheraton Hotel, Sofia, Bulgaria. The Lux Only conference has been recognised as one of the leading forums for luxury professionals particularly in the emerging markets. The theme of the conference is "France - Home of Luxury" and Uché will be presenting and signing copies of Luxury Fashion Branding at this event. For more information, click here.

Net Impact Europe 2008, Geneva, 12th June 2008
Uché will be speaking on the subject of 'Luxury and Sustainability' at the 2008 Net Impact conference. The conference, organised in collaboration with INSEAD, is the leading world forum that brings MBAs and leaders of tomorrow to exchange ideas, energy and passion with leading professionals from across sectors to discuss how business and business skills can impact social change. For more information, click here.

Club e-Luxe Summit, Paris, 3rd June 2008
Uché addressed luxury e-Business executives at the Club e-Luxe international Summit which took place at the Ritz Hotel Paris. The theme of the summit was the e-Consumer and its title was “Connecting with the Luxury e-Consumer - A look at what moves Luxury Clients Online”.

The Club e-Luxe summit, which is exclusive to luxury e-Business professionals, was created as a platform to address the challenges that internet, interactive media and new technologies have created for luxury companies. The summit admited non-members although it was free for Club e-Luxe members. For more information about the event and to request the brochure, click here.

Harvard Business School, Boston, 6th April 2008
Uché adressed the luxury business and academic communities at the Harvard Business School's Annual Retail & Luxury Goods Conference organised by the Luxury Goods & Design Business Club and the Retail & Apparel Club. For more information, click here

Kyoto Costume Insitute, Kyoto, Japan, 1st February 2008
Uché presented the book, Luxury Fashion Branding, at the Kyoto Costume Institute in conjunction with Wacoal Japan

Sciences Po/ Essec Business School, Paris, 24th January 2008
Uché presented the book, Luxury Fashion Branding, at the Sciences Po Luxury conference organised by the Asian division of Sceinces Po alumni and Asie Extrême, held at the Sciences Po, 27 rue Saint Guillaume, Paris 6th. To download the invitation, click here.

International Herald Tribune Luxury Business Conference, Moscow, November 27th - 30th 2007
Uché attended the International Herald Tribune Luxury Business Conference and will responded to questions and discussions based on several sections of the book, Luxury Fashion Branding. Click for more information on the International Herald Tribune Luxury Business Conference.

Luxury Briefing Conference, London, November 14th 2007
Uché attended the Luxury Briefing Conference and responded to questions and discussions based on several sections of the book, Luxury Fashion Branding .

Click for more information on the Luxury Briefing Conference.

Business Seminar, HEC, Montréal, October 10th-12th 2007
Uché responded to topics and questions based on the book, Luxury Fashion Branding , at the Business Seminar of the 2007 World Conference on Mass Customization & Personalization held at the HEC Montreal, Canada and in collaboration with My Virtual Model. Click for more information on the MCPC HEC Business Seminar.

MCPC Conference, MIT, Boston, October 8th-9th 2007
Uché presented a paper, based on a section of the book, Luxury Fashion Branding, at the 2007 World Conference on Mass Customization & Personalization held at the MIT Cambridge, Boston , USA . Click for more information on the MCPC Conference.

Luxury Fashion Branding Book Launch Cocktail, Paris, 4th October 2007
The book, Luxury Fashion Branding - Trends, Tactics, Techniques, was presented during the Fashion Week, to an exclusive audience comprising of luxury industry executives, journalists, academics and the wider public. The venue was at WH Smith, 248, rue de Rivoli, 75001 Paris.

Club e-Luxe International Summer Summit, Paris, 5 June 2007
Uché presented the book, Luxury Fashion Branding, at the Club e-Luxe International Summer Summit, held at The Ritz Hotel, Paris, with Alexandra Dawe, Assistant Editor at Palgrave Macmillan publishers. The audience included CEOs and Senior Executives from major luxury companies.

European Academy of Management Conference, Paris, 18 May 2007
Uché presented the book, Luxury Fashion Branding, at the European Academy of Management's annual conference. The book was selected by the Academy as one of the 'most promising' business publications of 2007. Click for more information on the EURAM conference.

Global Luxury Forum, London, 20 April 2007.
Uché moderated a Roundtable session under the topic, Communicating With Your Consumer, featuring CEOs and Senior Executives from major luxury companies. The session was based on a section of the book, Luxury Fashion Branding. Click for more information on the Global Luxury Forum.

Luxury Fashion Branding Official Presentation,
London, Milan, New York, Rhode Island - dates to be confirmed
The book, Luxury Fashion Branding - Trends, Tactics, Techniques, will be presented to an exclusive audience comprising of luxury industry executives, journalists, academics and the wider public. For more information on the event date, location and invitations, please send an email through the contact page or visit www.luxe-etc.com.